Eastern University Library catalog › Results of search for 'su:{Marketing.}'

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	1.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- \| McDonald, Malcolm. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only \| Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1). Add to cart (remove)
	2.	The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm \| Wilson, Hugh, 1962-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 MCN 2002] (1). Add to cart (remove)

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